Category Archives: News

Morning Musume: 1/Musume


In the run up to the release of their 54th single “Wagamama Ki no Mama Ai no Joke / Ai no Gundan“, Morning Musume have been releasing a series of short videos aimed at introducing the current members to a new audience.

Introducing “The Current Morning Musume”

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The Truth Behind Heavy Rotation

Without a doubt one of the most controversial music videos released by AKB48 was Heavy Rotation.

(Heavy Rotation: The controversy)

Incensed idol fans, typically of rival idol groups and hailing from outside Japan, rallied behind the video as the epitome of poor taste. Heavy rotation was proof of AKB48 pandering to perverts. They claimed the video sickened them as it reduced girls to nothing but sexual objects. If you read their rants you too might believe that this one video was capable of setting back the course of womans rights by decades.

However it was always my belief that people will find any reason to justify their personal and cultural bias in an attempt to exert their will upon others. They will use any string of thought no matter how tenuous and wait for their personal Yes-Men squad to roll in and validate into fact what ultimately should have only been an opinion.

In a world where we have little want, our basic needs and necessities provided for… THEY want something to fight for. When you live in North America, or really any first world country, we are increasingly becoming a society that seems ill equipped to cope with first world problems. For those of us who “bother” signing on to the internet to share our disgust.. chances are we aren’t dealing with poverty or the threat of death through starvation. No we deal with first world problems like complaining about Music Videos produced in a foreign land with ideals and values different than our own.

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